United Trust Fund Group has opened an office in Bamenda with plans to support the population in property acquisition, business development and investment, while helping local businesses become better organised and connected to markets.
Speaking about the services offered by the group, King Soo, identified as the group's “Butcherman,” said the initiative is built around the idea of putting the community at the centre of economic development.
He said the group is looking at ways of ensuring that people in the community can participate in investment opportunities and benefit from economic activities.
According to King Soo, the group operates around assets and what he described as “tokenisation”, which he said is intended to give members of the community an opportunity to participate in economic ventures.
He explained that investors who bring businesses to the platform could receive 60 percent of the net profit, while agents who facilitate businesses could receive 40 percent of the net profit, under the arrangements proposed by the organisation.
United Trust Fund says its services include buying and selling plots of land and helping individuals identify suitable properties and investment opportunities.
The group says it identified several challenges affecting people and businesses in Bamenda, including difficulties in accessing land, inadequate business organisation and limited access to investment opportunities.
Its representatives said many people have money to invest but lack the structures and information needed to identify suitable properties or businesses. The Bamenda office, they explained, is intended to help bridge that gap by identifying land and other assets and facilitating transactions on behalf of interested clients.
The group also wants to work with local businesses that it says have good potential but are not sufficiently organised.
According to its representatives, Bamenda has many businesses that could perform better if they were properly structured and connected to reliable markets. United Trust Fund says it intends to identify such businesses and help organise them in a way that makes it easier for customers to access their products and services.
The organisation also highlighted the challenges faced by people in the construction sector. Some contractors and individuals involved in construction, it said, struggle to identify reliable sources of building materials such as sand and other supplies.
United Trust Fund says it intends to help such clients identify sources of materials and facilitate access to them.
Education and investment were also mentioned among the areas the organisation hopes to support. Its representatives said some people who want to travel abroad for studies may lack the immediate financial resources to do so. The group says it could explore arrangements that would allow beneficiaries to study and subsequently repay under agreed terms.
The organisation also said it is involved in investment opportunities such as treasury bonds, including the purchase and resale of such financial instruments.
King Soo described United Trust Fund as an organisation with the financial capacity to invest and encouraged people to come forward with viable business ideas and opportunities.
He said the group's objective is to identify productive ideas and resources that can improve people's livelihoods and contribute to community development.
The establishment of the Bamenda office comes as businesses in the North West Region continue to face challenges linked to access to capital, markets, land and reliable supply chains. Many entrepreneurs operate on a small scale and often lack the financial and organisational support needed to expand their activities.
United Trust Fund says its approach is intended to bring investors, entrepreneurs, property owners and businesses closer together and create opportunities for them to benefit from one another.
The group, however, did not provide detailed information during the interview on its ownership structure, regulatory status, investment capital, specific projects or the legal framework governing its proposed profit-sharing arrangements. Potential clients and investors would therefore need to obtain and verify those details before committing funds.
For now, the Bamenda office is presenting itself as a platform that seeks to connect people with land, businesses, investment opportunities and other economic resources.
Its ability to deliver on these promises, particularly in terms of transparency, accountability and tangible benefits to the community, will determine whether the new initiative can become a significant player in Bamenda's evolving business environment.
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